How Basketball Thrives Through Multimedia

Artwork by Alessandro Mulya

You could catch the game at the brink of the moment — even if you miss it completely.

Basketball is the second largest sports in the world, coming up short against football — or soccer if you will. Partly because of globalization itself, but multimedia also plays a major part of it ( or maybe because I’m someone of quite a relevant background, so I guess that’s the one that caught my eyes ). It made the sports larger than the sports itself. First and foremost is through the funnel of social media(s). At the moment, you could see which team scores against which team — all at real-time event movements. The individual stats, the box scores, the plus and minus. This was virtually impossible a couple of years back. But now, minutes after the game ended, a poster of your favorite player appears on social media with their accolades. You could catch the game at the brink of the moment — even if you miss it completely.

Which is why creative team(s) exists, and the more they add the right person, the more the right things gets done.

Another multimedia’s card to play on the table is creative content. Yes, the basis of all designs, of all videos and of all photos out there is the creative mind to work it upon and the content — also to work it upon. Basketball, and for the sake of globalization’ argument, I’m going to use NBA for this article, has a lot of content to offer, compared to NBA ten years ago. Despite having a YouTube channel since years ago, it was recently that NBA made “Top 10 Plays” for every match and for every star players, multiply the content exponentially. From the humble beginnings of highlighting one play from star player to finding ten from the same player. It takes an incredible amount of time; from finding highlights to compile it together, finding the right background music and adding bumpers to actually publish it daily with intense numbers, because believe me, a good content that is produced daily with high numbers require massive amount of labor. Which is why creative team(s) exists, and the more they add the right person, the more the right things gets done.

That’s how simple brand jumps from “barely there” to “top of your mind”.

Another thing to add why I think multimedia has won over millions of fans’ hearts is through more and more exposure. You see basketball on your TV, right? Your favorite player right there, one of your friends probably have their signature shoes. And you see their billboards and jerseys hang up all around the shopping malls and the local basketball courts. It’s massive, it’s everywhere, and it’s up in your head. That’s how simple brand jumps from “barely there” to “top of your mind”. From the time I discover NBA from when I was nine and now I am twenty three years old, the difference is really there. Not only the exposure has won over hearts, it also rallies the up-and-coming stars to look up to their idols a bit longer, studying their signature shots and copying their training regimes a bit better, and come up on the draft years later with the same exposure we’ve had. Imagine ten years from now on?

As more and more people got into sports easier than it ever has before, it opens a new door nobody has ever saw before;

Multimedia, of course, covers a lot of things. While it can do wonders on the outside, it can also do it on the inside. Let me rephrase better; the score stats you see on the bottom, over the years, the transition gets fancier, you get a lot of interesting tidbits and info a bit quicker, and the camera also gets it’s share of amusement ( I never thought 360 degree camera was actually possible! ). This is why me, as a creative myself, are more than curious to see what the future actually holds. As more and more people got into sports easier than it ever has before, it opens a new door nobody has ever saw before; more fans, more players, more multimedia and ultimately more of the good things. Even I got my share to design my favorite players into collage of posters I grew quite fondly on myself ( don’t judge me, please ) and plethora of other things; from photo cards of your favorite athletes to figurines, it was actually built by creatives, too! So you know I’m stoked to see it grow. Actually more than that, I’m happy to have become a part of it.

“So why basketball? Doesn’t other sports do it too?”

And you would be absolutely right. But, as a basketball fan myself, I have to stay true to myself — I couldn’t possibly talk about other sport and name less than five players and call myself an avid fan? Everybody could’ve smell the scent of a poser coming. Not only the breakout of this creative outburst impacted the sports itself, but the media outlets, the local radio networks, the news letters, the sports articles, I’m pretty sure they have one or two creative person to get the job done; perhaps now more than ever. So I always share what I particularly enjoy, watch it grow from time to time and have a good time with it! Basketball and Multimedia just so happens to be one of those things, so suffice to say, I can kill two birds with one stone — or maybe perhaps, make two shots with one layup ( once again, don’t judge me, please ).