Everybody can Design, and You Should Try it Too
Designing are a nature in and out of itself. We keep on scheduling our time of the day, we keep on imagining and dreaming, planning things and events — we are essentially designers by heart. Some people shy away from it and say, “But I’m not good at drawing!” and it’s okay! You don’t have to be a Picasso or Steve Jobs to design good — all you need is in your hands, or rather, in your mind.
Starting right off the bat can be very hard…everybody needs a guideline to follow. A principle to stick it — and luckily, design comes with all kinds of guidance and principles and laws. So, what are the things that you should follow and shouldn’t?
Do you see the violin? And then, do you see the guitars? Emphasis works that way. First, you see the thing that captures your eyes. It has to be bigger than everything else, it may have to be more colorful, or everything else has to blur away, or hidden behind the emphasized object. This is the thing you want everyone to see first.
You can also use this trick to write, or to write a schedule an appointment, so to say. There’s a big difference between “Doctor at 5 A.M” and “Doctor at 5 A.M.!!!”
Balance ( or some would add, Balance and Alignment ) is a pretty straightforward principle. You can’t put all of your design of either side — it will make it biased. Put it evenly, and put it nicely. How to put it nicely? Simple. If your brain says that something is wrong with it, it most definitely is. Practice always makes perfect!
Contrast is blackest black going on the whitest white. Black on black, or similarly, will make your layers go off against each other. The rule of the thumb is to stack dark on light, or vice versa. So for example, if your poster has a light orange emphasis, it is better to make the background dark orange.
Don’t get it wrong. Repetition is not being redundant. Repetition means being consistent, it means stick to one design style, it means using the same color palette across multiple canvases. Repetition is what will associate later on with your design, with your products, it’s what will engrained on their brain about your branding as a whole.
Proportion is the weighing of the design elements. You know, for example, the discounted price should appear bigger than the texts around it. You can also group these smaller texts altogether, like the side info of a cereal bar. That way, information is digested that much easily.
6. White Space
Ah, white space. The little lazy devil of my earlier designing days. Back then, I used to make design as incompetent as possible, labeling the lack of design as “white space”. Which is entirely wrong. White space is needed because, well, the audience does not need to look the unnecessary design that hinders their ability to read. The info should stand out, and the design should blend in.
And that’s all! There are some other principles as well, as these terms are often used interchangeably. Among those were Movement, Rhythm, Unity, etc. But fret not, because if you have mastered all of the above, your design sense should follow accordingly. ( Practice makes perfect, after all. )
I hope this really helps you all in unraveling the fun ways of designing things! Whether it be your new personalized cookbook to your new home furnishing styles, as long you can imagine it, I’m pretty sure you can design it.